B2B websites that turn visits into qualified leads

Before signing, the decision-maker opens your website. If the answers aren't there, they don't get in touch — they move on to the next name on the list, and you never find out you lost them. We build B2B websites for that moment: fast, multilingual, wired into your CRM, turning the visit into a lead your sales team can actually work.

Your site is your best salesperson.

A mediocre company website isn't neutral — it works against you. Anyone about to hand you a significant contract judges you there too, and every euro you spend on ads lands on a page that can't hold up next to the competitor they opened a minute earlier.

That's why every choice — typography, content hierarchy, load time, contact forms — serves one stated goal: getting the right person to leave a contact your sales team can actually work with. And quality isn't a matter of opinion: a Lighthouse Performance score of 100 is the delivery threshold, with an LCP under 0.8 seconds on desktop as the project target.

What a B2B website build includes

Custom design system and UI

From the Figma file to code with nothing lost: tokens, reusable components, light and dark themes, animations consistent across the whole site.

Lead generation: forms and CRM integration

Forms designed to actually be filled in, connection to HubSpot or Salesforce, follow-up sequences and automatic lead qualification.

Headless CMS: Sanity or Contentful

Your team publishes and updates without going through development and without risking the layout.

Next.js development for a fast site

Next.js with the App Router, hybrid static and dynamic rendering, incremental regeneration for the sections that change often.

Technical SEO built in from day one

Structured data, dynamic sitemap, Open Graph, Core Web Vitals. Organic visibility comes from the architecture, not from a plugin added later.

Conversion tracking and reporting

GA4 with bespoke events, heatmaps, conversion funnels and a concise dashboard written for management.

Brochure site or sales tool: the difference

Shop-window site

Sales instrument

How we build your website: from brief to first qualified lead

Discovery and strategy

Two hours on market, ideal customer, competitors and growth goals. The metrics are defined before a single screen is drawn.

Design and prototype

Wireframes, design system, a clickable prototype in Figma. You approve every screen before development starts: no surprises at the end.

Development and integrations

Next.js, headless CMS and CRM. TypeScript, end-to-end tests and continuous integration: performance is checked on every commit, not at the end.

SEO foundations

URL structure, meta tag templates, structured data, sitemap and Search Console. The site is indexable from its first day.

Launch and tuning

Go-live with active monitoring. Over the next thirty days we adjust headlines, calls to action and contact paths based on real data.

What a B2B website costs, and why quotes vary so much

For the same brief you can get quotes from €2,400 to €31,000 — and all of them can be right. The difference isn't the number of pages, it's what the site has to do after launch: who updates it, which systems it talks to, how well it has to hold up against competitors, and how measurable it needs to be.

Four quotes for the same brief, and why they're all right

Redesigning without losing rankings

A badly handled redesign can wipe out years of rankings overnight. We map what brings visits and leads today, and protect it with redirects and structure before changing so much as a colour.

The new site went live three weeks ago and the traffic never came back

Your brand deserves a presence that matches it.

We analyse your current site and walk you through it: where it loses credibility, where it loses leads, and what to fix first.

From The Journal

B2B website development: FAQ

Is a corporate website still worth it if clients come by word of mouth?

That is exactly why it is worth it. Word of mouth delivers a name, and the first thing the person does is look it up: the site is the verification, not the discovery. It is the moment an already-warm contact decides whether you are the company they were told about — and a slow or five-year-old site cools them down right there.

How do you measure whether a corporate site is working?

Not by visits. By the qualified enquiries it produces, the time between first visit and enquiry, and the share of enquiries sales consider workable. Those numbers are only readable if tracking is designed before launch rather than bolted on after — which is why what to measure gets decided while designing.

Is WordPress a good choice for a company website?

It is excellent when an editorial team publishes often and needs full autonomy, and the maintenance cost is budgeted. It is a poor choice when nobody updates it: an abandoned WordPress with twelve plugins is the most common way in that I see. If the site changes a few times a year, a static site costs less to maintain, is faster, and has no attack surface to guard.

How long does a complete corporate site take?

Six to ten weeks for a multilingual site with content to rewrite, half of which is work on the words rather than the code. The variable that moves the dates most is not technical: it is how quickly content and approvals come back from the company.

Can we update the content ourselves?

Yes. The site runs on a headless CMS — Sanity or Contentful — so your team publishes and updates copy and pages without going through development and without breaking the layout. You need a developer when the structure changes, not when a sentence does.

Nadia Maar