Custom web applications that take the manual work away

If someone on your team spends hours moving data between systems, you're paying a professional to do a script's job. We build custom web applications that connect your CRM, ERP and back office, remove the manual steps and put your data in one place — with a live demo every week, so you watch the product grow instead of waiting for it.

Every manual process is a hidden cost.

A manual task doesn't just cost the time of the person doing it. It costs transcription errors, decisions made on yesterday's data, and the inability to grow without hiring someone to move more files around. It's a cost that never shows up as a line in the budget — which is exactly why nobody cuts it.

We build web applications and automations that talk to the tools you already use — Salesforce, HubSpot, SAP, Odoo or your in-house system — and give your team back the hours that currently disappear into copy-paste. The return is calculated before we start, against the real cost of how the process runs today.

Custom software development: what we build

Custom web apps in React and Next.js

React or Next.js frontend, Node.js or Python backend. Authentication, role-based permissions and an architecture that survives the team growing.

CRM and ERP integration: Salesforce, HubSpot, SAP, Odoo

Salesforce, HubSpot, SAP, Odoo or an in-house system. Data aligns on its own, in a decided direction and always traceable.

Business process automation

n8n, Zapier or dedicated scripts in Python and Node. Event triggers, targeted alerts, reports that send themselves.

API and integration middleware development

REST and GraphQL services that centralise calls, govern rate limits and make visible what moves between systems.

Custom business dashboards

Business numbers kept current, metrics chosen together, drill-down to the single record, scheduled delivery by email or Slack.

B2B portals for customers and suppliers

A private area for clients and partners: orders, invoices, documents and messages in one place, with a record of who did what.

The same work, before and after

Today

After

How we build your web application: from process analysis to support

Process analysis

Mapping the existing flows: every manual step, every missing integration and the operating cost of how you work today.

Architecture design

The system diagram: which tools connect, how data moves, which automations come into play. Approved before a line of code is written.

Iterative development

Weekly sprints with a live demo: you watch the product grow and can correct course at every step.

Integration and testing

Connection to the existing systems in staging, load and security tests, verification of the critical flows on anonymised real data.

Release and training

Going into production with automatic rollback on failure, a training session for the team and complete technical documentation.

Support and evolution

Monitoring after release. The system grows with you: new automations, new integrations, new modules when they're genuinely needed.

Try them before you get in touch

Five working applications, open to anyone. They're demos with sample data, not client projects: they let you get your hands on the kind of work we do, not promise results.

Website or web app: where the line is

The difference isn't the number of pages — it's the moment a piece of data starts belonging to someone. From there you need identity, permissions and a record of who did what, and an application is counted in states, not screens. Understanding that up front avoids the wrong quote, on both sides.

Nobody decides to build a web app: you get there one addition at a time

Every hour lost to manual processes is money burnt.

A free technical audit: we look at how your processes run today, where the hours go, and what automating them would cost. You get a cost and payback estimate — even if you decide not to go ahead.

From The Journal

Custom web application development: FAQ

When is custom software worth it instead of an off-the-shelf product?

The rule is simple: if the process is standard — invoicing, accounting, email — you buy, always, and anyone proposing to build it is doing you harm. If the process is how the company makes money, you build: buying your own difference is the surest way to lose it, because a general-purpose product is the average of ten thousand companies and your edge lives in what you do differently from that average.

How does a new application integrate with an existing ERP?

Through a dedicated integration layer, never by writing straight into someone else's ERP database — that is the shortcut that breaks the system at the vendor's first update. Where there is an API you use it; where there is only an export you read the file, normalise it and keep a record of what arrived and what was rejected. The ERP stays the source of truth for what it already governs.

Who owns the code of a custom application?

You do, on delivery, with the repository and the documentation needed to work on it. It is in the contract and not negotiable the other way: custom software whose code you do not own is a rental dressed as an investment, and it ties the company to a supplier who may not exist in five years.

What happens if the project runs over the quote?

The quote covers the scope described in the brief. If unforeseen work appears — and on integrations with older systems it often does — it gets quantified before it is done, and you decide whether it goes in now or later. What does not happen is discovering the overrun at the end: estimates are updated when the facts change, not when the work is finished.

Nadia Maar